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Jon Dee

jon dee

"In the early nineties, I lived in Cammeray and my favourite weekend activity was watching the Bears play at North Sydney Oval. To me it summed up what was best about Rugby League - the ability to follow a high quality local team. It would be great to see the Bears back - the Central Coast deserve their own team and the game deserves the Bears."


Jon Dee is the Founder and Managing Director of the Australian advocacy organisation Do Something!. Jon is also the author of 'Sustainable Growth' - a 50,000 print run book that has just been published by Sensis.

In addition to being the NSW Australian of the Year for 2010, the President of Armenia awarded Jon 'The Order of Honor' in October 2009 for his work in the Armenian earthquake zone. This is the highest honor that Armenia can bestow on a foreign citizen.

Internationally, Jon is best known as the founder of Planet Ark, Rock Aid Armenia, 'World Environment News', and his 2007 'World Environment Review'. He also organised the international media rollout for the 2009 ban on bottled water in the NSW town of Bundanoon. The world first initiative created a firestorm of publicity around the world.

Together with Olivia Newton-John, Jon founded Australia's 'National Tree Day', an event for which 2 million volunteers have planted 15 million native trees and shrubs. This initiative has achieved significant environmental results - it has also provided significant amounts of food and shelter for Australia's native wildlife.

Some of Jon's initiatives have become role models for international change. He initiated the successful lobbying campaign for Australia's 3 year phase-out of incandescent light globes - a move that has since been copied by other countries. Jon's initiatives and his role in the phase-out were acknowledged by Prime Minister Kevin Rudd in a speech on January 24, 2010.

Jon has also spearheaded the highly successful media campaign to phase-out Australia's usage of plastic bags - a national initiative that Jon started in 2002 with former Olympian Ron Clarke. This campaign led to the South Australian Government ban on plastic bags and the national plan to phase-out HDPE bags. As part of this campaign, Jon and his fellow Do Something! board member Ben Kearney got the Tasmanian town of Coles Bay to become Australia's first plastic bag free town. Since then, many communities around the world have copied this role model. Indeed, Jon was Rebecca Hosking's key advisor in turning Modbury into Britain's first plastic bag free town.

In 2007, Jon was the media spokesperson for the Australian release of Al Gore's 'An Inconvenient Truth' DVD. In addition to being quoted on the DVD's sleeve, Jon organised the sponsorship and sending out of 'An Inconvenient Truth' leaflet to 5 million homes Australia-wide. Jon also organised to put a free DVD of 'An Inconvenient Truth' into Australia's secondary schools.

In June 2007, Jon made a speech at the House of Lords to launch his 14 country 'World Environment Review' poll. Jon's interviews for this initiative achieved significant media coverage in Australia and overseas.

Jon founded Planet Ark back in 1991 in partnership with his close friend Pat Cash. Jon was also the founder of 'World Environment News' (the world's leading environmental news service which is used by 8 million people a year), 'Cards 4 Planet Ark' (over half a billion greeting cards recycled), (used by one million people a year), Australia's 'National Recycling Week' and 'The National Recycling Hotline', to name but a few.

Jon and Pat Cash are close friends and have a longstanding mutual interest in social issues. They first met when Pat got involved with Jon's 'Rock Aid Armenia' earthquake appeal in 1990. Their desire to do more in this area led to them leaving Planet Ark to start a new social and environmental organisation called 'Do Something!'.

Started in partnership with Tina Jackson in late 2008, this advocacy organisation has been rolling out a series of campaigns that are bringing about positive social and environmental change. These include a number of high profile campaigns and web sites such as,,,, and

Jon also recently launched Do Something's first National Leftovers Day and was the co-Founder of Feed Melbourne (which has raised hundreds of thousands of dollars for food charities in Melbourne). In partnership with Australian of the Year 2010 Local Hero Ronni Kahn, Jon is also the co-Founder of Feed Sydney which was held in June 2010.

Jon has directed and produced over 350 environmentally-focussed TV and radio adverts. These have featured people such as Tom Cruise, Kylie Minogue, Sir Richard Branson, Dustin Hoffman, Nicole Kidman, Pierce Brosnan, Steve Irwin, Olivia Newton-John, Rolf Harris and others. In 2009 he wrote, directed and co-presented a series of 52 'Easy Being Green' TV announcements that show people how to save money and the environment. One spot aired every week on Channel Nine's 'TODAY on Sunday'.

In the media, Jon's articles have had millions of readers. In addition to his regular column in 'G' magazine, he writes extensively for magazines and newspapers.

In 2008, Jon presented the environment TV series 'Tipping Point', which aired 24/7, on the hour every hour on 'The Weather Channel' on Foxtel and Austar. During 2009-10, he was also the Environment Editor for Channel Nine's 'TODAY' show.

In his role as an environmental commentator, Jon undertakes hundreds of interviews every year across all media. He is Neil Mitchell's on-air environmental advisor on Radio 3AW and recently appeared on '60 Minutes' to promote Do Something's bottled water campaign.

Jon is in strong demand here and overseas as a corporate speaker. Companies who have hired Jon to speak to them include Hewlett-Packard, Commonwealth Bank, McDonald's, ANZ, Toyota, NAB, BMW, Fosters and many others. Jon's speaking engagements have taken place in Australia, Italy, Taiwan, America, the United Kingdom, France and Singapore.

Prior to setting up 'Do Something!', Jon was Planet Ark's Managing Director - a role he held for 15 years after he started the organisation back in June 1991. Outside of his role as Managing Director of Do Something!, his business also advises organisations about the environment and corporate social responsibility.

Jon's first full time environmental job was at Earthlife UK in 1985. As part of his community work outside of the environment, Jon co-produced 'The World Against AIDS' 55 country global broadcast which launched 'World AIDS Day' back in 1988.

In 1989, Jon initiated and ran 'Rock Aid Armenia' where he organised 'The Earthquake Album' - the UK's first gold selling charity album. This album and video were supported by bands such as Led Zeppelin, Pink Floyd, Genesis, Yes, Deep Purple and Bon Jovi. Jon also had a top 40 UK hit with his all-star remake of Deep Purple's 'Smoke on the Water'. In 2010 Jon will also release his 20th anniversary remix of 'Smoke on the Water'. Released under the auspices of Do Something, this remix along with a documentary of the recordings will be sold worldwide via iTunes.

Also underway are a number of new fundraising initiatives that Jon is currently rolling out with Ian Gillan from Deep Purple and Tony Iommi from Black Sabbath. The funds raised by these new Rock Aid initiatives will go towards building a new music school in the Gyumri earthquake zone. A live concert by Ian Gillan in Armenia, that was organised with MediaMax in March 2010, has already raised $50,000 towards this.

Jon is married to Leanne Dee and they have two daughters - Estelle, who is six and Claudia who is two. Jon and Leanne met in London back in 1991 and they live in Yosemite in the Blue Mountains outside of Sydney.



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